1월 19일 니콘은“I AM Advancing”이란 프로그램을 발표한다.
어디로 나아갈지 모르지만 니콘의 전진이 계속된단다.
D750, D810, D800, D800E, D610 and D600 등 풀프레임 마디에 우선 적용될 것으로
알려졌는데 다양한 업데이트가 예정되어 있다.
http://imaging.nikon.com/advancing (not yet active).
소문으로 펌웨어 업데이트를 돈받고 해줄거라는 얘기가 있었는데
일단 최근 풀프레임은 공짜로 해주고 나머지는 유료로 하겠다는
생각일 수도 있다.
만일 그렇다면 이용자들의 비난과 악플은 기대해도 좋을 것 같다.
특히 니콘은 최근 D750 결함에 대한 논란도 있었다.
니콘이미징코리아의 공식 입장은 다음곽 같다.
아래는 I AM Advancing에 대한 니콘 본사의 설명
Nikon Inc. Announces “I AM Advancing” Program for DSLR Camera Owners
MELVILLE, N.Y., January 19, 2015 -- Today, Nikon Inc. has announced its new “I AM Advancing” program for owners of Nikon’s line of digital single-lens reflex (DSLR) cameras. By registering with the program, photographers will be able to download advanced firmware updates, adding new functionality to their new Nikon DSLR cameras for up to 3 years. The program aims to reinforce confidence in the enthusiast and professional DSLR markets, and inspire photographers to make the most of their cameras, by connecting people to the latest Nikon software innovations.
“Nikon has created the most advanced DSLR cameras in the world. Each camera has the potential to advance further as innovation goes forward,” said Kazuyuki Kazami, General Manager of Business Development, Nikon Japan. “We are continuously listening to our customers, and incorporating their needs into our innovations. Many of our new innovations can be offered to our existing customers today, enhancing the value Nikon products and the Nikon brand.”
The program, which is free to join for registered owners of Nikon DSLR cameras, features a new web site (http://imaging.nikon.com/advancing) with information and software downloads covering a range of products. Each download lets users update their camera firmware with new options and features. After updating, the owner can enable or control the new features using the camera’s menu system.
Nikon is also announcing the “I AM Advancing” Update Manager software, available for Microsoft Windows and Mac OS X. The new software replaces Nikon’s individual firmware upgrade programs with a single new software program, and reinforces Nikon’s commitment to the “I AM Advancing” brand concept. The program is free to download, and features automatic camera detection, firmware download and management of camera updates.
Commenting on the new program, Jay Vannatter, SVP Sales and Business Development, Nikon Inc., said: “Each day Nikon thinks about the future, but we know the camera in your hand is the most important one. ‘I AM Advancing’ is about Nikon helping photographers maximize the potential of their Nikon DSLR cameras, from the moment of purchase and into the future.” He added: “This program is a way for Nikon to show a commitment to our customers and to our products.”
The “I Am Advancing” program is starting with support for 6 full-frame Nikon DSLR cameras: Nikon D750, D810, D800, D800E, D610 and D600. All of the cameras in the program will receive a new White Balance update, containing Nikon’s latest algorithms for high-quality color balance in any light. Each camera is also receiving a brand new “Metallic” Picture Control option, providing photographers with a unique high-contrast setting which is both natural and eye-catching.
For photographers using Nikon RAW (NEF) mode, the most exciting new feature is Nikon’s new RAW Histogram. This feature displays impressive full-screen histograms for all 3 color channels (red, green and blue) simultaneously, based on data directly from the image sensor. The new feature allows advanced photographers to fine-tune perfect exposure for each shot. RAW Histogram is available for all cameras in the “I AM Advancing” program.
Finally, Nikon is bringing 2 of the best features of the revolutionary Nikon D810 camera to other cameras in the Nikon DSLR line-up. Nikon’s new “Flat” Picture Control, which allows photographers more options for adjustment in post-processing, is now available for all cameras in the program. In addition, Nikon’s Electronic First-Curtain Shutter feature, which eliminates vibrations caused by the shutter, is newly available for the recently announced Nikon D750 camera.
Visit the “I AM Advancing” web site (http://imaging.nikon.com/advancing) for the most current and detailed information on new features, supported models, and firmware release schedules.